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Target AND Mass Marketing

 

Target OR Mass MarketingFor years, the concept of target marketing has been relatively easy to do via direct email campaigns. The benefit is that the message can be tailored to a local market while avoiding the spam potential of mass mailing to everyone in the world. However, with only a corporate website to work with, providing a targeted campaign has been difficult - if not impossible - to support locally.

 

ClickWrite allows you to do targeted marketing AND mass marketing by utilizing local microsites AND a main website.

 

Local microsites can create targeted messages to capitalize on what is going on in the local community - all while maintaining the mass marketing message of the corporate website.

ClickWrite allows you to do targeted marketing AND mass marketing by utilizing local microsites AND a main website.

Target AND Mass MarketingExample: Retail Promotion

 

A major retail chain partners with a national charity to gather food shelf items while providing a 10% off promotion for customers making a donation. With only a corporate website to connect with customers, there is no way for individuals to know where to bring local donations or when they are accepted.

 

With a ClickWrite implementation, the mass market message can be promoted on the main corporate site. While on the local microsites, the same campaign can include location and collection hours as well as the opportunity to tie in local promotions to further the goals of the charity. Store employees can provide individual stories of how the charity has impacted their community, etc. It's a win for the corporation, the local stores and the charity.

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What ClickWrite can do for you

This is where you would enter your meta description. Hopefully you like SEO as much as ClickWrite

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Global AND Local

With local websites AND a global website, companies are now in a position to tailor their message like never before. 

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Target AND Mass Marketing

Local websites can create targeted messages to capitalize on what is going on in the local community - all while maintaining the mass marketing message of the corporate website.

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Style AND Substance

Maintain your company's style with consistent branding while at the same time allowing microsite owners to create substance for your customers with targeted content.

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Control AND Freedom

You no longer have to choose between control OR freedom. With ClickWrite you get control AND freedom.

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Why do I need it?


In this AND/OR world, it's not about OR anymore. ClickWrite allows you to make AND happen.

You get Control AND Freedom
You get Style AND Substance
You get Targeted AND Mass Marketing
You get Global AND Local Reach

All with one system.

Who uses it?


Franchises can use the platform to give each franchisee their own website.


Agencies can allow each agent to have their own website to target their sales efforts to their market.

 

- User Websites provides a jumpstart to app developers so they can focus on the app not how to distribute the results.


ClickWrite User Update - July 2012
More new features have come on line. Here’s what's new.
ClickWrite User Update - May 2012

We've made improvements to ClickWrite - learn about them here.

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