Example: Retail Promotion
A major retail chain partners with a national charity to gather food shelf items while providing a 10% off promotion for customers making a donation. With only a corporate website to connect with customers, there is no way for individuals to know where to bring local donations or when they are accepted.
With a ClickWrite implementation, the mass market message can be promoted on the main corporate site. While on the local microsites, the same campaign can include location and collection hours as well as the opportunity to tie in local promotions to further the goals of the charity. Store employees can provide individual stories of how the charity has impacted their community, etc. It's a win for the corporation, the local stores and the charity.
For years, the concept of target marketing has been relatively easy to do via direct email campaigns. The benefit is that the message can be tailored to a local market while avoiding the spam potential of mass mailing to everyone in the world. However, with only a corporate website to work with, providing a targeted campaign has been difficult - if not impossible - to support locally.