If you're like most companies, some of your local stores, franchisees or agents have created their own websites. In most cases, local websites don't maintain brand standards or a level of professionalism that represents your company in the best light. Some display your logo from 5 years ago. Others haven't been updated since last year's holiday promotion. You get the picture.
You've invested a great amount of brain power and capital establishment to add your style to your brand. Get more out of that investment by allowing it to be spread across multiple websites.
With ClickWrite, you determine how the websites on your network will look. Template control makes your style consistent throughout. With scalability, all future websites will look as good as the first.
And with syndicated content, you will be able to offer rich content throughout the network - not just on your main website. Think of the impact you will make by having your message displayed on each of your local sites! Now that's substantial.
With ClickWrite, you determine how the websites on your network will look. Template control makes your style consistent throughout. Once determined, all future websites will look as good as the first.
Example: Franchise Microsites
Several franchisees (zees) expressed to the franchisor (zor) that they would like to have access to update the content on the main website related to their stores. Rather than just granting access to a single page, the zor implemented ClickWrite - building a whole microsite for each zee location. Now the franchisee can update their local content, write a blog and market to local customers - all while meeting their franchise agreement guidelines around brand and message.
Win for the franchisee because they now have the access they sought.
Win for the franchisor because the brand is protected by eliminating rogue websites with side benefit of expanded online footprint with SEO benefits.
Local websites can create targeted messages to capitalize on what is going on in the local community - all while maintaining the mass marketing message of the corporate website.
Maintain your company's style with consistent branding while at the same time allowing microsite owners to create substance for your customers with targeted content.
If you're like most companies, some of your local stores, franchisees or agents have created their own websites. In most cases, local websites don't maintain brand standards or a level of professionalism that represents your company in the best light. Some display your logo from 5 years ago. Others haven't been updated since last year's holiday promotion. You get the picture.
Example: Franchise Microsites