Control AND Freedom
Companies have always struggled between maintaining corporate control OR giving freedom to the people dealing directly with customers.
From websites to social media, that line is more blurred today than ever. It isn't enough to simply dictate to the masses anymore. It is essential to engage customers where they are with the same people they interact with everyday. In the online world, this is through websites, social media and sharing.
The problem is most employees don't have much to share online because a static corporate website doesn't have the means to address the needs of their local community.
If you focus on maintaining complete control, you miss out on all the modern web has to offer, but if you let everyone be free to say what they want, you worry about what might be said.
With ClickWrite, it isn't control OR freedom anymore. By syndicating content to local websites and providing collaboration controls, you are able to create a positive online experience for both internal and external customers. Your network will allow employees to be engaged and participate actively online while you maintain a level of control that prevents a negative impact on the company brand.
With ClickWrite, you get control AND freedom.