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Agency Websites

 

Agency WebsitesAgency businesses have networks of stores and agents that address market sub-segments, primarily on a geographic scheme.  Most of these businesses are on the web though in a simple, billboard website that may (or may not) include a bio/contact page for each agent. This arrangement may have worked in the pre-web 2.0 days but not anymore.

 

 

ClickWrite provides a website network consisting of:

 

- Agency website 

- Agent websites

- Any number of other websites you need (i.e. - recruitment websites, other market segmentation websites, etc.)

 

The network allows agencies to easily conduct marketing campaigns at the national and local level with content syndication and central administration.

The agent network allows agencies to easily conduct marketing campaigns at the national and local level with content syndication and central administration.

Agency Microsites

How An Agency Website Network Works

The main agency site includes product line and general industry-related content - think of this as generalists content. Each agent webosite would then syndicate the general content and provide the opportunity for the individual agent to interpret it for their local market - creating specialists. As agents are added, the network is scaled to match.

 

This scenario establishes individual agents as experts in their field while simultaneously increasing SEO benefits for the entire agency.

 

Why would you use ClickWrite?

 

Offering a network of websites provides many opportunities:

 

- prospecting

- building/maintaining customer relationships

- unique offering to attract new agents

- retention of key agents

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Market Segmentation Websites

Market segmentation by nature is perfectly suited to a ClickWrite solution. The need to focus on particular demographics or niches means using unique websites in campaigns to attract them. ClickWrite makes this easy. 

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Agency Websites

A ClickWrite website network allows agencies to easily conduct marketing campaigns at the national and local level with content syndication and central administration.

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Franchise Websites

Franchises and retails store chains use ClickWrite to provide both a global presence with the main corporate website along with individual websites for each store.

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Why do I need it?


In this AND/OR world, it's not about OR anymore. ClickWrite allows you to make AND happen.

You get Control AND Freedom
You get Style AND Substance
You get Targeted AND Mass Marketing
You get Global AND Local Reach

All with one system.

Who uses it?


Franchises can use the platform to give each franchisee their own website.


Agencies can allow each agent to have their own website to target their sales efforts to their market.

 

- User Websites provides a jumpstart to app developers so they can focus on the app not how to distribute the results.


ClickWrite User Update - July 2012
More new features have come on line. Here’s what's new.
ClickWrite User Update - May 2012

We've made improvements to ClickWrite - learn about them here.

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