Add Page - Advanced Options
When adding a new page, you can efficiently complete the page with many more features that will be useful to your visitors and make the page more visible to search engines by clicking the Show Advanced Options drop down menu located on Add Page. Here are the fields you will see on the page and why they are important. No worries remembering them all, download the attached cheatsheet for future reference and screenshot.
Page Name is the title that will display in navigation - explain what the page is about in as few words as possible. The title entry will also be used to automatically create the page’s Web Address (URL) and Meta Title - see below.
Why Is This Important? Search engines use the URL as part of their scan of the page to determine what the page is about. Carefully chosen page names help people find what they are looking for.
The Category is where the page will live. If you do not want the page to be in a category, select Root.
As noted above, the Web Address will be automatically generated from the Page Name field entry - you may edit it to be shorter. Unacceptable characters and spaces will be filtered out automatically.
Show in Navigation
This setting regulates if the Page Name will show up in navigation menus. Most of the time this will be set to "no" by default and should probably be left that way unless you really know what you are doing.
Design & Layout
Design & Layout is how the page displays. Unless you have a good knowledge of the various Layouts your website comes with, you should probably leave this as "newpage".
Why Is This Important? If the page is built using the wrong Design & Layout, it will need to be deleted and recreated. Sorry….
The Meta Title will be automatically generated from the Page Name field entry. It is very important and is displayed:
- At the very top of the browser when someone is on your website/webpage.
- To describe your page when someone adds it to their Favorites or Bookmark lists.
- Search engines may use the Meta Title to rank your webpage & will often use it as the title of your page in their listings.
It's a good idea to use a set structure for Meta Titles. We suggest you use the Page Name and then add the name of the website or company name. Something like Page
Title | Website Name.
Why Is This Important? If used correctly, carefully chosen words will help people find what they are looking for as well as improve how search engines "see" your website.
The Meta Description is used by search engines to determine what the page is about. Use actual words that are on the page. A good practice is to use the first paragraph on the page as that generally includes the most pertinent information.
Why Is This Important? The Meta Description is a huge part of the search engine’s understanding of what is important on the page.
Meta Keywords are optional. If you choose to use them, ensure the words are actually on the page.
Why Is This Important? If you use words that are not on the page, it is known as "keyword stuffing" and will likely penalize your search engine ranking.
The Excerpt displays in indexes as the descriptive text under the Page Name. A good practice is to use the same words that are used in the Meta Description. If you use images, try to use a size consistent with the other excerpts in the category.
Why Is This Important? A good excerpt is helpful to your visitors, increases their comfort level and helps them easily navigate your site. It also has SEO benefits because indexes are viewed by search engines.
Make This Page Secure
Making a page "secure" means to limit who can view it. Unless you have a plan in place to restrict access to the certain individuals, leave this one checked "no".
Why Is This Important? Checking “yes” means people have to sign in before they can view the page.
The Content Editor is the place you enter text, images and other assets that will be viewable on the page. There are some unique things but for the most part it operates a lot like a word processor. One important thing to remember is that the title of the page should have an H1 tag applied to it. Use the Page Name for the title to increase consistency. Add a subtitle if you need more words to describe the content of the page.
Why Is This Important? Search engines use the H1 designation to help determine what the page is about and what is most important about the page. Carefully chosen titles with H1 applied may help the page’s search engine ranking.
You have three options at this point:
- Save as Draft - allows you to save your work and come back later to finish.
- Publish Page - makes the page live on the web.
- Cancel - returns the page to the state it was in prior to you messing around with it. It allows you to start over without any "residual weirdness" - a non-technical term meaning "stuff that doesn't display like I want it to" ;-).