You do not have to build each website from scratch. Once the main website template has been created all other websites follow the same structure, security setting and collaboration rights. This allows you to create a new website on-demand.
The benefits of automation ...
- You no longer have to build websites from scratch. You fill out a few fields and bingo - a new website.
- Websites are built dynamically with syndicated content from the main website. Corporate can focus on marketing rather than maintenance.
- Platform level automation makes adding a new website fast and easy.
- Website level automation allows non-tech people to add contact without a lot of training.