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Building MicrositesTop 10 Reasons for Marketers to Build Microsites


Engaging, interactive brand microsites have many benefits to your brand and company.  Who wouldn't want increased brand awareness, improved SEO, and increased engagement with customers? 


1- Outbound marketing doesn't always deliver enough leads to increase sales.
Many companies decide to just use a strictly outbound marketing approach.  By now you might have realized that it alone won’t get you the sales leads you want or need. Microsites create valuable “inbound marketing” opportunities that help to attract customers under their own initiatives and drive sales.

2- S-E-O, S-E-O, S-E-O
If you think that seems like an overkill than you haven't been using SEO correctly.  The success of search engines and their organic search have taught us that content is contagious. Content is why clients and customers visit your site and why they return. Organizations with static or custom-built websites just can’t turn around content creation and distribution fast enough, putting them at the bottom of the SEO mix and ultimately at a significant competitive disadvantage. Microsites, built quickly and easily refreshed with new content, are SEO magnets. Good for traffic, good for your marketing reach.

3- Microsites pay back big branding numbers.
This touches on ClickWrite's recent blog post about the new research from Dynamic Logic that shows microsites are working as effective brand awareness and messaging tools v. more traditional display advertising. They found an increase in brand awareness and purchase intent with microsites. A good user experience for the microsite is key, where easy navigation, straight forward messaging and benefits are associated with value.

4- Meet your Corporate branding guidelines.
Microsites are a great way to roll out a campaign, launch a product, or communicate about an event. Using a platform like ClickWrite can help you target your message, yet still have a site that meets corporate branding standards and applies your corporate template. Carrying over the architecture of your whole corporate site is not always the best move but preserving the brand look and feel is.

Microsite Benefit5- Today marketers are more involved with multiple aspects and wear many hats including web designer and content creator.
This means that building websites need to incorporate the features and functions important to a marketer like community and content, but they also must be easily created, designed and maintained. Let’s put it this way, when a marketer puts on his web designer hat, the process should be painless and require little web development experience. We have to have sites up, running and ready to generate return NOW.

6- Preservation of Brand Equity.
Customers have been given enormous influence with the popularity of social media.  They have become as much your brand marketers as you are.  Microsites designed with social media tools built-in, give you the ability to create a destination for your biggest brand cheerleaders to help spread the word.

7- Increased traffic should be a good thing.
Many of today's marketing leaders believe that their next product, video, campaign, etc. is going to “go viral” and drive huge amounts of traffic, activity, conversions to their site and result in increased revenue. Many never consider a system or server failure due to unexpected volume. Microsites, when built on a platform like ClickWrite, give you the ability to build “viral” sites, but the capacity to manage traffic the way a large enterprise site can.

8- User-generated content
User-generated content driven by the advent of social media has created tremendous opportunities for us to understand what our customers are thinking, market directly to them, etc. UGC is important to engage customers, provide a way for them to be heard and feel heard, improve relationships, and increase the CLV (customer lifetime value). Microsites give UGC a place to flourish and helps put it to work within an integrated digital marketing plan.

9- User management and feedback
Like we mentioned in #8 when it comes to support forums, customer feedback pages, and similar areas, being able to respond quickly to comments and conerns and moderate is very important.  Many sites don't enable you to sift through the cluttered mess of messages and interact with the customer in a timely manner.  Using a microsite can divide the areas and make it easier to recognize customer issues and address them quickly and efficiently.

10- Budgets are getting smaller while ideas are getting bigger.
Most marketing budgets have been cut, some permanently.  Even with this being the case marketers are always looking for the next big idea and creating brilliant campaigns, only the budget is smaller and they are using cheaper tactics. Microsites will help achieve bigger goals for less money by using a variety of ways to communicate your message with a consumer or client. 


As you can see microsites aren't just for random marketing campaigns or viral sites.  They are one of the most valuable tools in a marketers toolbox, especially in todays rough economic climate where marketers are looking for innovative and inexpensive ways to reach their target audience effectively and efficiently. 

ClickWrite can help you build and maintain your microsites and develop strategies to achieve your marketing goals.  Please visit us at www.clickwrite.com for more information. 


ClickWrite User Update - July 2012
More new features have come on line. Here’s what's new.
ClickWrite User Update - May 2012

We've made improvements to ClickWrite - learn about them here.

ClickWrite at IFA Convention

In support of our partner, Stark Logic, our franchise team will be attending the International Franchise Association (IFA) convention.

Demo Fall 2011

ClickWrite is going to Demo Conference Fall 2011! Boom!

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The Reality of Managing Multiple Websites

A real look at managing and marketing multiple websites and the time and energy it takes to make them successful.

Crowdsourcing Pt 3 Managing Your Crowdsource

Sure your management team might have MBAs from Harvard or have been successful at a Fortune 100 company, but studies still show that smaller groups of highly intelligent people are consistently outperformed by crowds.

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Crowdsourcing Pt 2 Finding Success in a Crowd

“On the Internet no one knows you are a dog,” which is what makes crowdsourcing possible. Nobody knows whether you are a professional photographer or award winning screenwriter. The only qualification is the work itself.

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Crowdsourcing Where Do You Get Your Ideas?

Pt. 1 - An Introduction to Crowdsourcing

Increasing your leads and conversions with ClickWrite

So you have tried everything; Twitter, Facebook, YouTube, LinkedIN, and yelling at people from your 3rd floor office, but the leads generated and amount of conversions haven’t been what you expected.  You ask yourself, "What am I doing wrong?"

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Create a Positive Customer Experience with a Microsite

Microsites can be as complex or simple as you want and can deliver a targeted message no matter how many pieces of additional information is on the page or pages.  The size of the microsite and the content used will depend on what your goal is and who you want to target.

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Successful Franchises Use Microsites - Pt 4

Even if your content is stuff of legend it won’t matter to your target market, in this case potential franchisees, if they can’t find the site! 

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Successful Franchises Use Microsites - Pt 3

Launching The Site and Creating Its Content

In the first two parts of Successful Franchises Use Microsites we looked at how franchisors, and franchisees, are having a difficult time determining what marketing strategy works best for them, how a microsite can combine different pieces of media within that strategy, and how a franchisor can benefit from creating a microsite specifically for franchise sales.  This week we will take a look at the microsite and how content marketing strategy plays a vital role in its success.  

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Successful Franchises Use Microsites - Pt 2

Microsites Dedicated to Franchise Sales

Last week we took a look at the crowded media landscape and how franchisors are having a difficult time determining which options are best for them and their franchisees.  This week we will look at whether a microsite dedicated to franchise sales is a good move for franchisors.  According to the International Franchise Association (IFA)  “creating a “microsite” dedicated to franchise sales is a wise move for franchisors.”  

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Successful Franchises Use Microsites - Pt 1

Today’s marketing landscape is vastly different than 5 years ago and franchisors need to recognize the importance of multi-channel marketing.

Why Should You Build a Microsite? Here Are 10 Reasons

Engaging, interactive brand microsites have many benefits to your brand and company.  Who wouldn't want increased brand awareness, improved SEO, and increased engagement with clients and consumers?

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Microsites - Effective Brand Awareness and Messaging Tools

The substantial increase in purchase intent, brand favorability, ad awareness and aided brand awareness shows that a microsite experience offers a company or brand an unusual level of engagement with specific targeted users. 

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Microsites as a Marketing Service Product - the missing link?

We've been offering the ClickWrite Microsite Platform for a good many months now and have seen many light bulbs go off for people once it's explained. Seems the need for such a product is vast and as unique as great marketing minds can make of it.

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Google Place Search and Microsites - A Winning Combination

Microsite networks have terrific potential in obtaining high ranking local search results. A recent change to Google's Place Search provides an even better way to highlight this potential and produce amazing results.

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Microsite Network Launch Offers Glimpse of Local Marketing Success

A recent ClickWrite implementation went live about 2 weeks ago. So far the results are amazing - in user response as well as client education.

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ClickWrite Featured On 2 Podcasts
Alex Huff, LoudClick Founder and CEO, has been interviewed on 2 podcasts providing a great overview of what the ClickWrite Microsite Platform is, the ideas that led to its creation and who would benefit from it most Read More
Microsites Plus Social Media Equals Successful Reach Strategy

Integrating social media into a microsite network strategy helps build a sharing rich environment which leads to successful reach.

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ClickWrite Website Platform Formally Launched

LoudClick is delighted to announce the ground-breaking ClickWrite Website Platform is now available! 

Finding Search Engine Success with Microsites

Finding good search results is certainly not impossible or even that difficult particularly if you use good solid content marketing techniques - and microsite strategies 

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Why do I need it?

In this AND/OR world, it's not about OR anymore. ClickWrite allows you to make AND happen.

You get Control AND Freedom
You get Style AND Substance
You get Targeted AND Mass Marketing
You get Global AND Local Reach

All with one system.

Who uses it?

Franchises can use the platform to give each franchisee their own website.

Agencies can allow each agent to have their own website to target their sales efforts to their market.


- User Websites provides a jumpstart to app developers so they can focus on the app not how to distribute the results.

ClickWrite User Update - July 2012
More new features have come on line. Here’s what's new.
ClickWrite User Update - May 2012

We've made improvements to ClickWrite - learn about them here.

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