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In support of our partner, Stark Logic, our franchise team will be attending the International Franchise Association (IFA) convention.

ClickWrite is going to Demo Conference Fall 2011! Boom!

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A real look at managing and marketing multiple websites and the time and energy it takes to make them successful.

Sure your management team might have MBAs from Harvard or have been successful at a Fortune 100 company, but studies still show that smaller groups of highly intelligent people are consistently outperformed by crowds.

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“On the Internet no one knows you are a dog,” which is what makes crowdsourcing possible. Nobody knows whether you are a professional photographer or award winning screenwriter. The only qualification is the work itself.

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Pt. 1 - An Introduction to Crowdsourcing

So you have tried everything; Twitter, Facebook, YouTube, LinkedIN, and yelling at people from your 3rd floor office, but the leads generated and amount of conversions haven’t been what you expected.  You ask yourself, "What am I doing wrong?"

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Microsites can be as complex or simple as you want and can deliver a targeted message no matter how many pieces of additional information is on the page or pages.  The size of the microsite and the content used will depend on what your goal is and who you want to target.

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Even if your content is stuff of legend it won’t matter to your target market, in this case potential franchisees, if they can’t find the site! 

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Launching The Site and Creating Its Content

In the first two parts of Successful Franchises Use Microsites we looked at how franchisors, and franchisees, are having a difficult time determining what marketing strategy works best for them, how a microsite can combine different pieces of media within that strategy, and how a franchisor can benefit from creating a microsite specifically for franchise sales.  This week we will take a look at the microsite and how content marketing strategy plays a vital role in its success.  

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Microsites Dedicated to Franchise Sales

Last week we took a look at the crowded media landscape and how franchisors are having a difficult time determining which options are best for them and their franchisees.  This week we will look at whether a microsite dedicated to franchise sales is a good move for franchisors.  According to the International Franchise Association (IFA)  “creating a “microsite” dedicated to franchise sales is a wise move for franchisors.”  

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Today’s marketing landscape is vastly different than 5 years ago and franchisors need to recognize the importance of multi-channel marketing.

Engaging, interactive brand microsites have many benefits to your brand and company.  Who wouldn't want increased brand awareness, improved SEO, and increased engagement with clients and consumers?

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The substantial increase in purchase intent, brand favorability, ad awareness and aided brand awareness shows that a microsite experience offers a company or brand an unusual level of engagement with specific targeted users. 

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We've been offering the ClickWrite Microsite Platform for a good many months now and have seen many light bulbs go off for people once it's explained. Seems the need for such a product is vast and as unique as great marketing minds can make of it.

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Microsite networks have terrific potential in obtaining high ranking local search results. A recent change to Google's Place Search provides an even better way to highlight this potential and produce amazing results.

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A recent ClickWrite implementation went live about 2 weeks ago. So far the results are amazing - in user response as well as client education.

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Alex Huff, LoudClick Founder and CEO, has been interviewed on 2 podcasts providing a great overview of what the ClickWrite Microsite Platform is, the ideas that led to its creation and who would benefit from it most Read More

Integrating social media into a microsite network strategy helps build a sharing rich environment which leads to successful reach.

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LoudClick is delighted to announce the ground-breaking ClickWrite Website Platform is now available! 

Finding good search results is certainly not impossible or even that difficult particularly if you use good solid content marketing techniques - and microsite strategies 

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