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Microsite Network Launch Offers Glimpse of Local Marketing Success

 

A recent ClickWrite implementation went live about 2 weeks ago. Usually, we don't dwell too much on immediate results, but this experience has been too amazing to not share. User response as well as client education have been phenomenal.

 

This implementation included a network of 7 websites (including parent) with no external marketing of the launch. The fact that these results are organic makes the story that much more compelling.

First 2 Week Results

User Response
In the 2 weeks since launch, the combined network saw visits increase 350% compared to the traffic generated by the single site the previous 2 weeks. Time on site increased 41% during the same period.  

 

Lead Generation
Contact was made by prospect customers daily during the first week post launch. 

 

Client Education

ClickWrite provides customers with  real time visitor analytics. We find observation of the results provides immediate education of visitor behavior and real time examples of how content marketing impacts organic search results. The client was able to observe results first-hand including search terms they did not expect nor could have anticipated. As a result, their local marketing strategy was easier to explain to their team and is leading to greater buy in from frontline participants in the strategy.

 

We plan on creating a full blown case study about this experience very soon so stay tuned!

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Why do I need it?


In this AND/OR world, it's not about OR anymore. ClickWrite allows you to make AND happen.

You get Control AND Freedom
You get Style AND Substance
You get Targeted AND Mass Marketing
You get Global AND Local Reach

All with one system.

Who uses it?


Franchises can use the platform to give each franchisee their own website.


Agencies can allow each agent to have their own website to target their sales efforts to their market.

 

- User Websites provides a jumpstart to app developers so they can focus on the app not how to distribute the results.


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