Increasing your leads and conversions with ClickWrite
So you have tried everything; Twitter, Facebook, YouTube, LinkedIN, and yelling at people from your 3rd floor office, but the leads generated and amount of conversions haven’t been what you expected. You ask yourself, “What am I doing wrong?” It might be that your target audience isn’t being engaged the way you want them to be or it could just be people are a little freaked out by a crazy person yelling at them to “visit our Facebook page!” from an office window. Either way, you need to find a platform to focus your campaign and strategy while including all of your new social sites and that can be done with ClickWrite.
We recently helped a client implement ClickWrite and the lead increase on their site was remarkable. During the 6 months before the implementation our client had 24 total leads generated by their site. That is an average of 4 leads a month, or in other words 1 a week! With numbers that bad they were on the verge of yelling out of, and then throwing a chair through, their office window. After ClickWrite was implemented their leads jumped to 146 over the following 6 months. That is an increase of over 600%!
Using the ClickWrite platform our client was able to create microsites that were targeted at different geographical areas. They created focused sites that were dedicated to the geographical area, while also having syndicated pieces of content from the main site. So how did that transfer to such a major increase in leads? In this case it began with search or SEO.
Having multiple microsites can be very beneficial for your SEO, as long as the sites are optimized and have valuable content. The more opportunities for your sites to get indexed by search engines the better. So instead of having 1 main site with tons of content and mixed up messages you can spread it out and create sites that can have targeted messages and content. Instead of just having your 1 main site on the first, second, or third page of Google you can have multiple sites all on page 1. This means potential customers find your site that is targeted to them. In the case of our client it was potential customers from different areas. They were able to find the closest location and visit that microsite. While they were there they also learned about the client as a whole because of the syndicated content pieces located strategically on the site. All of this leads to more visits and time spent on the site. For our client that meant a 19% increase in unique visitors and an average of 2 minutes more spent on the site.
The increase in traffic and time on site leads to potential customers learning more about the company or product and therefor more likely to purchase the product or sign up to hear more about it. That is what happened with our client. Having the microsites, being optimized for search and creating engaging and regularly updated content made sure that potential customers found the site and once they were there they wanted to know more, which is what generated the massive increase in leads.
ClickWrite provides customers with real time visitor analytics. We find observation of the results provides immediate education of visitor behavior and real time examples of how content marketing impacts organic search results. The client was able to observe results first-hand including search terms they did not expect nor could have anticipated. As a result, their local marketing strategy was easier to explain to their team and is leading to greater buy in from frontline participants in the strategy.
For more information on how a ClickWrite implementation can help your online presence please visit us at www.clickwrite.com or Contact Us for a free live demo.