Now that we've covered how to seek search success, what role would microsites play in that formula? Consider the value of offering links to other websites, then imagine if those websites were yours - all offering good content your visitors could use. This cross linkage has a prominent place in search engine algorythmns; particularly if the links offer complementary, helpful content to the visitor.
Another way to use microsites in search marketing is to focus your content on a specific product or event microsite that people are looking for. This provides an easy way for a visitor to scan while allowing search engines the same luxury. Sometimes using the KISS principle is truly the best way to go.
Lastly, a company can find search success simply by having a huge online footprint after deploying a microsite network. With several individual microsites offering complementary - but not duplicate - content, the first page of a search result could be filled with several links to your company. Think what could happen if a franchise firm were to deploy a microsite network with a site for each of its locations. A person looking for that franchise's products could easily find a result that works for them with several good alternatives to boot. Again, it's critical to think about what you are offering and that it is intended to be helpful for your visitor - not what is important to you.
Microsites can help create a search-rich online presence if done with good planning and intent.
*our sister blog on LoudClick.net has more information: What is Content Marketing and Why Should You Care?